In the world of digital marketing, social media marketing, as well as analytics tools, go together like peanut butter and jelly. Analytics enables you to recognize your strengths and, more crucially, your weaknesses so that you may correct and enhance your performance. I created a list of the top 5 social media analytics tools in my opinion.
In this article, I’ll discuss some of the top paid and free social media analytics tools. After that, you’ll be prepared to discover which social media indicators are crucial to monitor.
Why are social media analytics tools necessary?
In order to assess what is and is not working, you can use social media analytics tools to build performance reports that you can then present to your stakeholders, team, and supervisor. Additionally, they need to give you the historical information you require to evaluate both the macro and micro aspects of your social media marketing plan.
The Best 5 Social Media Analytics Tools
Oktopost
Oktopost is dedicated to assisting B2B brands in using a single platform to manage, track, and analyze all of their social media operations.
Have you got international social media teams? Manage social media teams across multiple nations with a single platform.
Some of Oktopost’s biggest services include social employee advocacy, social media management, and social media marketing.
You may evaluate the effectiveness of your social media marketing and adjust your strategy as necessary.
The ability to integrate additional tools like Google Analytics with Oktopost allows you to obtain even more in-depth social media marketing analytics.
Did you know that Keyhole and Oktopost recently partnered? Oktopost, powered by Keyhole, now provides sophisticated social listening capabilities along with the in-depth analysis and research necessary to stay competitive.
Sadly, the platform does not support cross-posting to different networks.
Vaizle
Vaizle is a social media benchmarking, Meta ad analytics, and reporting platform for businesses and startups that require clear, actionable data.
Along with simple-to-create customisable pdf reports, you can get an in-depth study of your daily ad spend, current trends, and top-performing content. Additionally, Vaizle offers a number of free tools that offer social media analytics for LinkedIn, Facebook, Instagram, YouTube, and Google as well as ad analytics.
Additionally, it offers daily data in the form of charts, graphs, and stats that help you enhance your social media performance.
2000+ satisfied users using Vaizle in 90 different countries. American Public Media, FTI Consulting, Rainbow Financial Services, as well as IMCG Creative are a few of the few clients who employed Vaizle to enhance their overall social media performance.
Keyhole
A social media analytics application called Keyhole automatically gathers data from social media and generates reports for you. It excels in four main areas:
- Gaining access to your customers’ thoughts.
- Streamlining your reporting to make it simple to communicate outcomes to your team.
- Demonstrating to you what interests your target audience.
You will save a tremendous amount of time since you won’t have to trawl through many social sites in search of and to report your social metrics.
When comparing social media analytics software, these are crucial characteristics to consider.
You may use Keyhole to check how many impressions, posts, reach, and interactions specific accounts or hashtags are receiving. Additionally, you can use the tool to find the major influencers in a given industry who have the highest follower counts and engagement rates and contact them directly.
Additionally, Keyhole provides you with demographic information on your hashtag users, account interactors, and followers, including the proportion of both positive and negative feelings among them.
Additionally, Keyhole clients can publish and schedule an unlimited number of posts from every account covered by their plan each month. Depending on your demands, managing three accounts or an unlimited number of accounts
Social Status
Social Status is a specialized solution for automating social media analytics and reports.
Because of this, the program tracks every metric that is possible across all of the major social media platforms, including LinkedIn, Instagram, TikTok, Facebook, YouTube, and Twitter.
Metrics can be divided into paid and organic data, and content can be tagged to group them by theme. You can view follower demographics by age, gender, nation, and city.
Additionally, Social Status supports more recent media formats like YouTube Shorts, Instagram Stories, and Instagram Reels. Social reports can be downloaded to Google Slides, PowerPoint, CSV, and PDF.
Meltwater
If you want to concentrate on brand interaction while also keeping an eye on what people are saying about you and your sector online, Meltwater is the go-to social media platform.
You may connect with influencers and determine the impact of your PR with the aid of this social media analytics tool.
Utilizing influencers is one of the most effective strategies to increase engagement. Connecting with and vetting influencers for your brand is simple with Meltwater. The tool can be used to manage connections with influencers and calculate their return on investment.
Additionally, Meltwater offers reporting options and email alerts that are relevant, just like the majority of other social media analytics solutions.
The Final Conclusion
The best course of action is to carefully consider each choice, choose the ones that best suit your needs, and test them out. There is no one-size-fits-all solution for the finest social media analytics tools.
With the help of this list, you can learn what each tool does, compare them all, choose the ones that seem to meet your demands, test them out, and come to a firm conclusion.
